Disney Springs Re-branding Brings More Than Just Name Change

It’s official. Good bye Downtown Disney. Hello Disney Springs. Disney officials hosted a fun filled ceremony Tuesday to christen the re-branded shopping area. However, don’t think the name change is all there is to look forward to. The transition from Downtown Disney to Disney Springs is a massive expansion and complete reimagining of the entire area.


The Disney Springs project has made a number of major leaps forward recently. Jock Lindsey’s Hangar Bar opened last week and Morimoto Asia officially opens today. The I4 connector is scheduled to open in October. A week doesn’t go by without a new retail or dining outlet opening for business.

Other retailers coming to Disney Springs include Lilly Pulitzer, Uniqlo, Edward Beiner eyewear, Pandora, Tommy Bahama and Zara. Disney Quest will also be closing soon to make way for the NBA Experience. Vice President of Disney Springs, Keith Bradford said during the ceremony that there are many more exciting announcements coming soon.


The official renaming also brought with it a new dedicated Disney Springs website highlighting current offerings and well as exciting new things coming soon. The addition of a stand alone web presence certainly demonstrates how big Disney expects Disney Springs to be. Downtown Disney is growing up from a Disney World shopping center to a full scale retail and entertainment destination ready to compete with other Orlando area offerings.

Also, check out four things to get excited about right now at Disney Springs.

Chad Nykamp

Husband, father and lover of all things Disney. Like every kid, I loved Disney and the couple trips I took to Disney World in my early years are good memories. But my obsession began in 2004 when we made our first family visit. It's hard to believe that we almost cancelled the trip because it seemed like a lot of work with 3 very little kids. We were hooked by the end of the first day. By day 3 we were planning our next trip back. By day 5 we were doing the math on DVC. And by the end of the vacation everyone was crying the blues that we had to leave. Since then, Disney World has become our favorite vacation destination, a hobby and now a home. We love the detail of the story telling and the memories of time spent with friends and family.
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