NEWS: Disney to Unveil New Parks Theme & Marketing Campaign

Disney World isn’t just expert at creating magic in the parks and resorts, their marketing campaigns are always unbelievable. I feel a little uncomfortable using the term marketing campaign because Disney marketing is usually more entertainment than advertising. Hard core Disney World fans know that when Disney World commercials come on the heart rate jumps about 10 beats per minute. If you’re anything like us, watching the Disney vacation planning DVD (technically marketing) between trips is the best dose of magic you can get between trips.

Whether it’s Happiest Celebration on Earth, Where Dreams Come True or Year of a Million Dreams (my favorite), the current theme provides different flavor for each trip and some great commercials so make you all misty eyed. That’s why we’re excited that Disney World will be unveiling a new theme later this week called ‘Unforgettable Happens Here’ and will highlight the moments friends and family share while visiting the parks.

Spots will begin airing on Disney television properties as well as social media outlets this week. Until then, here are a couple sneak peeks. As usual, the spots are awesome.



What do you think? Will this new campaign be a winner for Disney? Give us your thoughts in the comments below.

Chad Nykamp

Husband, father and lover of all things Disney. Like every kid, I loved Disney and the couple trips I took to Disney World in my early years are good memories. But my obsession began in 2004 when we made our first family visit. It's hard to believe that we almost cancelled the trip because it seemed like a lot of work with 3 very little kids. We were hooked by the end of the first day. By day 3 we were planning our next trip back. By day 5 we were doing the math on DVC. And by the end of the vacation everyone was crying the blues that we had to leave. Since then, Disney World has become our favorite vacation destination, a hobby and now a home. We love the detail of the story telling and the memories of time spent with friends and family.
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